I was at the CTIA Wireless show in Las Vegas recently. I got the impression that the wireless industry could well use an explosion in mobile content creation to come along. It hasn’t happened yet, and here are three reasons why:

1) The mobile Web. People are not crashing the gates to redo their existing websites, or create new ones, in mobile-friendly WAP format. Maybe it’s because of the unpredictability of WAP’s display on different platforms and devices. Maybe it’s because they are waiting for easier and more universal standards to come along. Maybe it’s because WAP just seems so 90s.

2) Mobile apps. Imagine that instead of just authoring content into Web pages, every site was in its own custom browser which you installed on your computer. That’s a bit the logic behind mobile apps, and this is justified when rich content, like games and video, is concerned. But there is a hefty price tag for their initial development, for porting them to different devices and for updating them regularly. Plus the store-based distribution model (find-it, download-it, install-it) is very restrictive. All this means that this will never be an online publishing option for the vast majority of us.

3) Frogans technology is not yet launched. Frogans technology will basically fill that enormous gap between the mobile Web and mobile apps. This will be the only format which simply allows you to author once and have the same online content display securely and identically on all supported devices. Plus, it’s a format that is perfectly adapted for touchscreen phones. Frogans sites are looked-up for navigation via their frogans addresses, so once your Frogans Player is installed, the (exploding number of) frogans sites of the Universe will be at your fingertips.

What’s really funny is that these same frogans sites will also be navigated on desktop computers using the same technology. That’s really funny.