A frogans can be perfectly adapted for generating consumer activity. FSDL (Frogans Slide Description Language) gives frogans creators tons of leeway for making their frogans appealing, and their compatibility with all server scripting languages (PHP, CGI, ASP…) enables them to serve as the front-ends for server applications.

Advertisement is all about getting you to identify with a product. For instance, if you see Brand A enough times within a short period (watching TV, reading a magazine, trapped in a bus), it becomes a part of your natural habitat. It makes Brand A look better than Brand B the next time you get the munchies.

Advertising in an interactive environment (on the Web, in the Frogansphere) works in additional ways. People interact directly with the media, and can even buy something online without getting out of their seat. Even if they prefer hold onto their change, browsing the Web is a lot like window shopping in front of an army of very observant sales clerks. “Oh look, he tried on the hat,” “Yeah, but he didn’t buy it.” “Sure, but he did buy the gnome.”

A frogans can contain advertising as can a Web site. For that matter, a frogans can be advertising media. And a frogans can advertise in a way that’s entirely new. That’s because, up until now, no one has succeeded in giving purely online media a sustainable presence on the desktop, in harmony with your other activities. In publishing a frogans you have the potential to do that.

Although a frogans can be called from a Web page, it is not dependent on that page remaining open. Your Web browser doesn’t even have to stay running. So when a user brings your gnome frogans up on-screen (for example), and they like what they see (who wouldn’t?), they can leave it there indefinitely, pretending to raise turnips on your desktop.

This is a big change in browsing. Up until now Internet browsing has been a linear, page-by-page experience. Multiple browser windows, tabs and pop-ups haven’t fundamentally changed this reality since the page that you’re on generally covers up the rest, making them as out-of-mind as they are out-of-sight. And as long as your browser is visible enough to function, it hides everything else on your screen.

But your gnome frogans might find a happy virtual home on the desktops of millions of gnome buyers and enthusiasts. A frogans won’t fill up any more than a 320×240 pixel region on your screen, and the end-user can instantly scale it down to whatever size suits them. So even though your gnome frogans stays at the front level of the screen, it won’t get in the way of other activities.

But what really makes the difference is that your gnome frogans can end up spending a lot of time hanging out on end-users’ screens. Load it up with a gnome gallery, gnome trends newsletter, favorite gnome recipes and, of course, gnome sales and auctions. But don’t limit yourself to gnomes. You could branch-off into hats also.